As a member of our 2017 Campaign Cabinet and owner of Amplify Consulting, Aleece Laird is no stranger to “making the ask” and raising funds for the community. When she was approached to participate in Jail & Bail: Heroes vs Villains, she grabbed her two sons, Calum and Maclean, and got to work raising nearly $10,000 that will be invested into programs that will help feed local kids.

Read on to learn more about her experience in engaging her family in the event, and encouraging the next generation to give back.

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Okay, I realize that title sounds a little ominous, but it’s no less intimidating on who’s watching

I had the opportunity to do the United Way Jail & Bail this year.

It was a Heroes vs. Villains theme with the local RCMP as the heroes (which they are) arresting the Villains (willing locals who were out to raise funds for the event). I asked my boys if they wanted to join their Mom in the fundraising efforts, so with a “YES!!!” we took on the role of the Household Villains going as Tornado of Toys, Mountains of Laundry, and Darn Dirty Dishes. With the support of friends, family, and colleagues, we Lairds were able to raise nearly $10,000 for the United Way event to help feed kids in our community.

Throughout the planning, my boys watched as I asked friends if they wanted to support our efforts, and as I thanked people for their generous donations. The boys also got into it by thanking family for helping out, posing for pictures, joining me in a Facebook LIVE Broadcast, and playing along like the good sports they are. It is truly my hope that they too continue to support our community in giving their time, money, and efforts. They’re watching Mom and Dad now. We’re hoping to set that positive example for them.

Now that we’re at the end of the event, I want to again thank the many who supported us in raising $9,404.00! Big thanks to:

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